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Agenda: Chasing Change – Are We Building Sustainable Strategies?

Final Agenda, F&L Madrid Nov 2018 – Racing towards a ‘new normal’ where VUCA (volatility, uncertainty, complexity, ambiguity) is here to stay, we move from Gothenburg where we discussed how innovation and collaboration, automation, sustainability and technology are driving/ supporting change.  Spain is the strategic location of choice for F&L’s November meeting: fourth largest economy in the Euro zone, a thriving industrial sector, and critical function as ‘garden of Europe’.  Pressure from stakeholders along the supply chain continues to drive innovation and ‘disruption’ across all sectors, capacity/service issues remain challenging, environment/society/politics present new problems and management needs tools and more information to plan for success in an uncertain global trading environment.  Understanding, dialogue and positioning are critical as companies along the end-to-end supply chain find extra challenge in planning the next 3/5 years and beyond…

15-16 November 2018

17:00 – 19:00

Guided tour of Santiago Bernabéu Stadium (Real Madrid) – pre-booking necessary

20:15 onwards
F&L informal networking dinner and drinks evening (always well attended, spouses/partners welcome) at Restaurante BEHIA (5, Calle Manuel de Falla) beside Real Madrid stadium

Thursday 15 November 2018

8:45 – 12:30

08:45 – 09:30 Registration and coffee

09:30 – 12:30 Choice of parallel sessions

12:30 – 13:30
Conference opening lunch kindly sponsored by the Port of Valencia

13:45 – 14:30


  • John Riley Asset Productivity Director CHEP / President F&L and Philip Evans Secretary General F&L
  • Dª Mª José Rallo del Olmo, General Secretary of Transport GOVERNMENT OF SPAIN
  • Keynote – José Luis Almazán Gárate, Professor MADRID TECHNICAL UNIVERSITY
14:30 – 15:50

Session 1: Industry Insight – Retail and FMCG
The impact of rapid change is clear in retail and FMCG which are driven by the need for flexibility/speed, and high volumes.  With a focus on innovation, supply chain developments and new business processes, speakers will stimulate audience debate on different solutions for the future.  Revolution is coming…

  • Convenience (what questions are we considering when we think about the vision and challenges of the future?) Lars Höglund, Senior VP Retail, MOL GROUP
  • Automotive (innovation in automotive supply chains has benefitted other industries) Luis Rafecas López, Former Logistics Manager, FORD ESPAÑA / President LOGISTOP
  • Electronics (value of the right logistics partner) Pedro Vicente, Operations Manager TPV VISION EUROPE
  • Fashion (adapting to change and defining intelligent processes) Manel Jiménez Otero, Director Supply Chain & IT, TENDAM (Cortefiel Group)
16:20 – 17:40

Session 2: Supply chain visibility and tools for management control
During this period of innovation, the ability to understand, manage and adjust amid the “data maelstrom” will help shippers and transport providers build sustainable (long term) strategies.  “Visibility” means different things to different stakeholders, but as devices become cheaper and more integrated it is clear that data is in plentiful supply – yet is often stored in silos.  Speakers will provide practical examples and honest experiences of their journeys and challenges before engaging the audience in two-way discussion about their own strategies for management control, new business processes, better use of resources and reducing risk and vulnerability.  

  • Our journey towards an End to End SC Control Tower with inbound/outbound transportation in one system and full visibility throughout the chain Ewonne Lennartsson, Integrated Logistics Director Europe/Central Asia and Johan Johannesson, Transportation Manager TETRA PAK
  • 14 days to 24 hours David Castilla, Supply Chain Project Manager SEAT
17:40 – 18:00

Learning and Next Steps

  • Developing future leaders in our own organisations Bart Jongen, Director Supply Chain EMPower Program AIR FRANCE / KLM ENGINEERING & MAINTENANCE
  • Environment and sustainable mobility Andreas Georg, Strategic Sourcing Director EU and CIS (Commonwealth of Independent States) MARS
19:30 – 22:30
Networking dinner celebration evening generously sponsored by VIIA in the Palace of the Dukes of Santoña – spouses/partners welcome

Friday 16 November 2018

06:45 – 07:30

Energising group run (5K)

08:30 – 08:40


  • Philip Evans Secretary General F&L
  • Fernando Liesa Secretary General ALICE

08:40 – 09:20

Session 3: Responding to Transport Pressure in Europe
Against a backdrop of global trade pressures, the European transportation market must find ways to deliver despite some challenges.  Where are we now and what do we need to change to build sustainable (long lasting) strategies which ensure mobility into the future?  This session focuses on the global issues which dictate trends and levels of trade growth and moves  into European operational issues.

  • Keynote Global pressures on the supply chain and the impact of international co-operation and future uncertainties José Manuel Vassallo, Professor / Head Transportation and Land Use Department UNIVERSIDAD POLITÉCNICA DE MADRID
  • Communication Axel Mattern, CEO and Member Executive Board HAFEN HAMBURG MARKETING
  • Making a difference Michael Gierloff, Director European Transport Sourcing CHEP EUROPE

09:20 – 09:50

  • Keynote EU Targets, harmonisation and intermodal options within Europe and beyond Elisabeth Werner, Director Land Transport DG MOVE EUROPEAN COMMISSION
  • A view from the Shippers

10:10 – 11:10

STREAM A: Land transport – where are we now and what would we change?

  • Developing our supply chain in Morocco and links to Europe Juan Carlos Merchán Rodríguez, Director Industrial Logistics Department RENAULT ESPAÑA
  • Proposed Enagás shift to rail Claudio Rodríguez General Director of Infrastructure ENAGÁS TRANSPORTE
  • “If I had one wish for an efficient supply chain” – round table discussion with speakers and audience

STREAM B: Sea – where are we now and what would we change?

  • Nicole Dubrow, Strategic Operations Manager Pan Europe MARS
  • European ports perspective Mar Chao López, Commercial Director PORT OF VALENCIA
  • Are deep sea operations ready for growth in global trade?  Container transport in 2043 Andrew Huxley, Regional Development Director TT CLUB
  • “If I had one wish for an efficient supply chain” – round table discussion with speakers and audience

11:40 – 12:10

Learning from Streams A + B with Full Audience

  • Land Martin Kvych, Director LKW-WALTER
  • Sea Berit Hägerstrand-Åvall, Vice President Sales and Services STORA ENSO

12:10 – 13:10

Session 4: Gavin Roser’s News Hour – Small Island vs Big Continent

  • F&L meetings with global institutions
  • Strictly off-the-record interviews with key stakeholders and the audience on the impact of Brexit – can we learn to love Brexit?
13:15 – 14:30

Closing lunch (spouses/partners welcome)

  • Airport – the closest airport is MAD (Madrid-Barajas Airport).  15 minutes by car to hotel.
  • Conference – Hotel Miguel Ángel, Calle Miguel Ángel, 29-31, 28010 Madrid, Spain.  Tel +34 914 42 00 22.
  • Sleeping rooms – please contact Audrey.Macnab (at) for advice

Note:  Spouses/partners are extremely welcome and we have a programme arranged.  Please ask if you have questions or need help.  Thank you!

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