Here’s my beef!
An F&L The European Freight and Logistics Leaders’ Forum series of short personal comments on the global freight logistics market
Niels Van Quaquebeke, Professor of Leadership & Organisational Behaviour KLU
Why am I worried about unemployment?
Not because of AI.
Because of how humans are using it.
Everywhere I look, I see people quietly automating their jobs with AI—freeing up time, reducing effort, making work more convenient. Most don’t report it to their company. And in a way, who can blame them?
More time for hobbies, family, and friends. Sounds like a win.
But here’s the tension:
The same people who automate their jobs today may soon feel blindsided when those roles are deemed redundant—and AI officially replaces them.
They’ll say: “AI took my job.”
But in truth, they trained it to.
Meanwhile, they did nothing for their own development. Did not prepare themselves for the future ahead.
Instead of using AI just to do less, we should use the won time to rethink our roles, expand our skills, and find new ways to create value that only humans can.
Because the real opportunity isn’t in avoiding work.
It’s in reimagining what only you can offer.
