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From AI to B2B to B2B2C to D2C to customer-centric

The future of operations, commerce & freight logistics: where do you fit in if (when) others turn the sector upside down?
Dates & location
Participation list
Why attend?

The question is not IF change will happen, but HOW supply chain & logistics management can ensure they are ready for the consequences.  In a pre-meeting short online discussion (1 March), we look at key pillars of Romans empire logistics 2,000 years ago and see an astonishing resemblance to current logistics operational models still in use today.  For supply chain: the past that brought you here – cannot – will not – move you forward.  The next 30 years will revolutionise fundamentals of humanity which have been substantially untouched in the last 3,000 years. 


  • F&L have arranged to be hosted by H-FARM: an ecosystem created by Audi, Cisco & Intesa Sanpaolo to make an impact.  Start-ups (including Depop, one of the first European start-up unicorns), a hub for digital transformation, open innovation and education are here (see more).

  • This is one day’s education for senior freight & logistics management and all of their teams.  Led by experts, academics and industry leaders who are ahead of the game today to help you focus on what is real, what matters, insights & case studies. They discuss the future of operations, the future of commerce & the future of the freight logistics sector itself.  We also learn how the next generation are looking at digital.

    How will technology capability change fundamentals through new endeavours like space economy and why does supply chain & logistics need to care?  Quantum computing and AI are making possible the unthinkable for optimisation and forecasting.  IoT and autonomous robotics, along with evolving customer habits (I want it now and here) are pushing manufacturing to the limits, creating exceptional pressure on supply chains.  The old siloed structures are challenged by the need to partner with very different players, to build integrated value networks, to adopt technologies considered exotic until now.  New leadership based on new paradigms (from know-it-all to learn-it-all) is required.  How can we reconcile the speed paradox (time to learn greater than shelf life of technology)?  How can we stay on top if we can’t see the competitor coming so fast?  How can we compete with organisations coming from a totally different background and culture?  How can we attract and retain young talents?  How best to deliver operational excellence & sustainability objectives today?  Who will make the margins when others own/use the data?

  • Who should attend?  You may have the greatest digital transition plan in the world – but you need to know where you fit in if (when) others turn the sector upside down.  This opportunity is for every company in every sector (regardless of how advanced its digital transition) & every supply chain and logistics role.

  • Date: 17 April. Networking and dinner evening of 16 April.

  • Location: 27 minutes from Venice Mestre train station, 12 mins from Venice Marco Polo airport.

  • Cost: €400 pp to help cover costs.  Includes conference, inter-conference transfers & dinner 16th.

Sponsors & partners include large shippers and will soon be announced.

Data dexterity, smart factories, revolutionising product lifecycles & supply chains….


A significant shift in AI is already taking place now – today, moving from weak statistical models with limited capabilities to strong deep neural networks which can interact with humans and generate their own answers in a wide range of applications.  Regardless how advanced our digital strategy and transition, it is imperative to understand what is happening because every strategy we have – from operational excellence to innovation to sustainability – is impacted.  

Tuesday, 16 April

  • Networking dinner locally, all welcome, informal (19:00 onwards, late arrivals welcome)

Wednesday, 17 April 2024

09:30 – registration

10:00 – led by experts, academics & industry leaders who will make comment throughout

The future of commerce

  • For every business, the blurring of the lines between the digital and physical consumer is redefining the customer relationship, affecting B2B, B2C, B2B2C, D2C channels and requiring data dexterity of a new kind [led by Eduardo Barbaro, worldwide omnichannel director, Bulgari]

The future of operations

  • Who owns the information, what will they do with it and who will make the margins going forward?  AI, smart factories, revolutionising product lifecycles & supply chains – but only 3% of decisions rely on complete data & 70% of digital transformations fail.  Method, mindset & cultural change for agility, data-driven decision making & continuous improvement for everyone [led by Alessandro Petrillo, H-Farm Business School]

The future of the future for supply chain & logistics

  • Planning processes, fulfilment, and the method & ability to use advanced technology required to succeed and be sustainable.  Every business is already being transformed by changing customer expectations … and our peers, customers, suppliers and ecosystems are changing around us.  How does the next generation intend to get involved?  [led by Pierluigi Fasano, H-Farm College]

Workshops & priority topics including but not limited to

  • complete interoperability and a single source of truth for all supply chain data, benefiting all parties involved
  • case study where AI is applied to make forecasts (warehouse setting)
  • paperless supply chain including eCMR & eBL
  • enabling SMEs to help us better
  • accelerating change through start-ups
  • practical uses of AI today and tomorrow
  • multimodal planning for a volatile global environment
  • analytics
  • decarbonisation as a profit-driver
  • skills & recruitment

Closing approx 17:30


  • 27 minutes from Venice Mestre train station, 12 mins from Venice Marco Polo airport.
  • In-person at H-Farm Business School.  Address:  H-Farm campus, Via Adriano Olivetti, 1, 31056 Roncade TV, Italy.
  • Parking: plenty.
  • Transfers: free transfers will be provided from the local F&L hotel to the campus and back.


  • Tue 16 April – evening networking dinner, from 19:00 (all welcome).  Local.
  • Wed 17 April – meeting full day 09:30 – 17:30.  No dinner currently planned.


  • €400 pp includes conference, inter-conference transfers & dinner 16th.



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    (The legal stuff):

    Data subjects’ explicit GDPR consent: The data subject hereby explicitly consents to submit his/her personal data to F&L and to F&L’s processing thereof in accordance with the F&L general privacy policy that is available on the F&L website ( The data subject explicitly consents to occasional silent photographs / filming during F&L events/meetings and to the consequent processing of his/her personal data by F&L in accordance with the provisions of the said general privacy policy. The data subject hereby also confirms that he/she has read, fully understood and entirely approves F&L’s general privacy policy without making any reservations.

    F&L events are in principle governed by a tailored “Chatham House Rule”. That Chatham house rule helps to create a trusted environment to understand and resolve complex matters. When a meeting, or part thereof, is held under the tailored Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s) in relation to his/her particular content may be revealed externally. Speaker presentations /materials can however be shared with F&L members and participants to the F&L event but should not be shared externally without the consent of the speaker or without his/her anonymization.

    F&L is independent, not-for-profit and international.  We engage business leaders and decision-makers in global manufacturing, logistics (road, rail, sea, waterways, air), academia, policymakers and science.  All discussions are focused around freight logistics.  

    Participant list for Trieste

    4FOLD containers
    Adria Port
    ALIS (Italy’s sustainable intermodal logistics association)
    Alpe Adria
    Autamarocchi Group
    Baltic Hub
    Baltic Rail
    BAT British American Tobacco
    Berger Logistik
    Billiet & Co
    Blume Global
    CFL Multimodal SA
    Codognotto Italia Spa
    Cosco Italy
    Duisport-Duisburger Hafen AG
    ECS European Container
    EIB European Investment Bank
    Electrolux Italia
    Francesco Parisi Group
    GATX Rail France
    GBT Rail
    Greenlog Intermodal Logistics
    Gruppo Pittini
    Guangzhou Port (Europe)
    HaCon Ingenieurgesellschaft
    HHLA PLT Italy
    HHLA TK Estonia
    Hupac Intermodal
    INEOS Styrolution Europe
    Interporto Trieste
    IPCSA Port System Authority of the Eastern Adriatic Sea
    Julius & Clark
    KBX Logistics
    Kühne + Nagel
    LKW Walter
    MIB School of Management
    Mitsubishi Electric Europe
    Move Intermodal
    North Sea Port
    O-I Europe
    ÖBB Rail Cargo Group
    Plymouth University
    Port Authority Eastern Med Sea (Trieste & Monfalcone)
    Port of Barcelona
    Port of Calais
    Port of Trieste
    Quehenberger Logistics
    Rail Development
    Rail Force 1
    Rhenus Group
    Ro.Ro. Tranship
    Russell Group
    Samer & Co Shipping
    Samskip Multimodal BV
    Smart Join Logistik
    SSI Schäfer
    Stora Enso
    TMT Container Terminal, Trieste
    Trieste Port
    Vega International
    VOS Logistics
    VTG Rail Europe
    Zunarelli – Studio Legale Associato

    Participation list April 2023 Hague

    Participation list Nov 2022 London

    Participation list May 2022 Luxembourg

    Participation list November 2021 Geneva

    Who is this meeting for?  F&L’s diverse network of senior management responsible for supply chain and logistics for shippers and brand owners, retail, supply, LPSs (all modes), ports, technology companies – all those who are actively working in, or with, the international supply chain and logistics.  F&L is a network which helps business leaders move their own strategies forward through collaborative  discussion with practitioners, sector experts and industry leaders across the supply chain.


    Why should I attend?  

    Discussing strategy in an open, professional and social atmosphere so that we can listen and learn from each other is a strong fundament for further growth.

    Your input is encouraged.  Speakers, dialogue, debate and a chance to engage with peers and experts on topics which are helpful to “building your better 2024-25”.  Together we can progress faster than we can alone and the F&L network represents significant players across Europe.

    Innovation never comes from one mind; it is a process. 


    What can I expect?  Industry practitioners and experts sharing meaningful case studies, learning from their own journeys, meaningful case studies, peers and experts asking – and answering – questions.   You will leave knowing more than when you arrived, and with new peer contacts who may be helpful in your own strategies.


    Is there anyone who may not attend?  Journalists and press are not permitted because discussions were open throughout the meeting.  We are a welcoming group, interested in enabling senior management and their teams to improve their understanding of what others in the market are doing and collaboration opportunities.  F&L is independent and all discussions are confidential using the Chatham House Rule which means that no-one can be quoted.